What should advertisers know when it comes to TV and streaming trends? Consider ad-supported streaming services Simplify cross-platform video sharing Meet people's real-world expectations more quickly and holistically Most people have spent 2020 with a remote in one hand and a mobile device in the other,...
What do we mean when we say TV? More and more people have made the TV their device of choice for all video consumption. For some, TV doesn't mean only network television anymore. Now they have control and choice, making it easier to create their viewing schedule...
Digital Seniors are the new group to explore! The majority of online seniors have adapted to the digital age, not by choice precisely but more because it has become an essential part of their daily life. Especially during the pandemic, digital platforms played a big role in...
The pandemic has affected shopping behavior in a number of ways, and not just in the sense of frantically disinfecting everything in shopping bags!...
As Facebook ramps up its emphasis on e-commerce, it has announced a range of new shopping and product discovery tools...
"Selling more isn't always about selling". This statement may seem counterintuitive at first, but read on to see why it makes total sense.All customers have problems they need to solve. ...
COVID changed the consumer journey, but what’s likely to stick? According to Google's research among the travel, retail, and finance industry, the focus should remain on offering a frictionless shopping experience. Structure your team and budget to be omnichannel Pay attention to pain points Invest in...
Traveling this year and beyond is all about seeking experience. Check out travel trends and predictions that will shape the way consumers experience travel; Growing Wanderlust; increase craving in the outside world. Workation; combining work and pleasure by extending their vacation experience. Escapism; looking for travel...
We have been seeing positive changes when it comes to travel demand. Consumer trends among the key U.S. travel audiences that should be taken into consideration: Local tourism on the rise Choosing destinations based on natural beauty Although Facebook is the leading social media platform to...
Google is trying to avert the cookiepocalypse for the ad tech industry. Therefore, they've been working on FLOC: A Federated Learning of Cohorts. In short, this will enable "interest-based advertising on the web" without giving too much individual information to advertisers. Read the full The Verge article here....
