Time to TURN UP those conversion rates when it comes to YOUR DIGITAL MARKETING PRACTICES! Are you familiar with the latest trends of the online marketing world? From vertical video marketing, to image search tools, to AI-powered assistance...
To start off, let's clarify that this blog will be tackling basic aspects to take into account when BRANDING YOUR BUSINESS. Think: Pepsi vs. Coca Cola - both offer quite similar products, but what really makes them stand out from each other? THEIR BRANDING. Which do YOU pick,...
Did you know that CaribMedia is a family business? Husband-and-wife duo, Mark & Daphne, have been running the show since 1997. People say you shouldn't mix business with pleasure. This is usually a reference to friends joining in on business ventures, but WORKING (SUCCESSFULLY) WITH RELATIVES,...
The FIFA World Cup is a BIG DEAL all around the world. Why not take the 'lemons' (a.k.a social media stats) of this iconic global event, and MAKE SOME 'MONEY-GENERATING LEMONADE' FOR YOUR BUSINESS? Millions of people tune in with friends and family at home, or go...
SUMMER IS HERE. Are you prepared to MAKE BIG SALES this year? A lot of businesses close shop or slow down their work flow during the summertime, but this is the time to SEIZE THE BUSINESS OPPORTUNITIES. If you're Aruba-based like we are, then you know...
ONLINE USERS ARE FAVORING USING MOBILE DEVICES RATHER THAN DESKTOPS, and the numbers are increasing more and more every year. It is highly important that business owners take this into account. If not, then the inevitable will happen: potential customers will just X out from your...
A business in the 21st century should have its own website. JUST BECAUSE YOU HAVE A BUSINESS WEBSITE THOUGH, DOESN'T MEAN IT IS A SUCCESSFUL ONE. Having a successful business website can not only make you money, but save you time too! All the while being...
What grabs your attention when your scrolling through your Facebook or Twitter feed? The answer: IMAGES & CAPTIONS. Having engaging visuals is good, but having a killer caption could seal the deal for your business when it comes to calling customers to action, a.k.a clicking on...
If you are a business owner in present times than you probably have SOCIAL MEDIA PROFILES FOR YOUR BUSINESS(es) as well. Social networking is a great way to get real-time engagement with potential customers, and reach your ideal target market, if done well of course. Managing...
One moment could cost you a customer. One moment could cost you a sale. ONE MOMENT COULD COST YOU YOUR BUSINESS. Understanding where bad decision-making stems from is the first step to making better decisions, both personally and professionally. We've all been there: making an impulsive...
