You’re probably asking yourself: “Why should my business have a blog? - Isn’t it time consuming enough to run a company, let alone START A BUSINESS BLOG?!” Truth is… You’re Right - Blogging can be time consuming, and just as with many other investments, maintaining a blog...
2018 did not start off well for Intel. As businesses were getting back into the swing of things after the New Year opened, UK tech news site "The Register" broke the news on January 2nd about a serious security flaw in Intel processors that goes...
Are you a business owner venturing into the world of mobile web experience? Interested to know what ‘change’ Google says has improved the page load time, especially for users on slower networks?...
If you find yourself sitting there and asking, what is Google My Business? We have only two pieces of advice for you, get informed and set it up ASAP! Google My Business essentially is like a mini website of your business on Google. ...
If you haven’t heard it already: SEO is CRUCIAL for small businesses. Many people associate keywords and content as a big part of one’s SEO, while it is key, there are other elements involved. This article breaks down these elements in two categories: on-page SEO...
Are you satisfied with your website results? Is it bringing in steady, consistent traffic? Are your visitors converting into customers? If you find your website is not performing to its full potential it’s time to perform a comprehensive review of your website to make sure...
As we are now well aware of, social media is an intricate part of your business marketing strategy. Without it you are at an extreme disadvantage when it comes to your overall presence, customer service and competing with like businesses and brands. Discover 15 extremely...
Facebook’s new feed now offers an opportunity for businesses to gain additional organic reach that they may have lost. With the option of paid ads and Facebook prioritizing posts from friends and family many business pages struggle to maintain a strong presence with their audience...
Do you want to increase your conversion rates but don’t know how to? There are many factors that influence conversion rates. Fortunately, there are plenty of actions you can take to optimize your website in order to increase conversion rates. We’ve made a list of...
As Aruba is comprised of many small businesses (and as a small business ourselves) we feel it is very important to explore and make use of any potential and effective avenues leading to successful marketing. We’ve discovered one very valuable type of marketing: content marketing....
