Apple recently launched its App Tracking Transparency feature, which allows users to control whether their data is shared for ad-targeting purposes, app by app. Tech giants were not happy when this was announced last year, but since then...
Managing a digital advertising business can seem more complicated now that users are more concerned about their privacy. Check out practical guidance you can take to succeed in the changing environment. Some Best Practices: Build direct relationships with your users Collect and manage user data responsibly Use...
We've all been there, starting an Instagram story but having to pause or getting distracted. It used to be that we had to constantly save the latest edition of the story to our camera roll, but not all the features or effects will be interactive once...
When it comes to distributing a video, there's always the step where you have to adjust t to fit the size of the platform you want to publish it to. Somehow every platform decided that they would have different sizes, that is why Kamua has created...
Video Content Marketing is undoubtedly the best format to reach a good ROI. It moves, it captures the attention therefore the most engaging. Here some tips to help you plan, produce, distribute AND promote your video. Decide what kind of video you want to make Write ...
Two tech giants, both under the scrutiny of the media questioning how they are tracking users' data. Apple's latest iOS introduced a new feature that gives its users more control over the data they share with third parties. Third parties use this data to personalize feeds and...
Facebook has been using the information of their user in order to show personalized ads. This is to show you content you care about instead of things that don't interest you. Small businesses have been using Facebook ads because of their cost-effective way of reaching potential consumers....
As technology and advertising continue to evolve, so will your strategies. Some stats to take into consideration: 91% of respondents agree ads are more intrusive today compared to two to three years ago. Conversion rates actually increase the more users see an ad within remarketing campaigns ...
Google has taken a look back at billions of search queries from 2020, as well as consumer behaviors, surveys, and interviews, and landed on five key insights. Creating control Bargaining for balance Cultivating connection Curating the home Acting on allyship Read the full Google article here...
Digital marketing is an evergreen industry where change is the only constant. As we move into 2021, it's crucial that we, as marketers and entrepreneurs, stay on top of the latest industry developments. Here are the top digital marketing trends for 2021, with particular emphasis on...
