Investing in good marketing has become more important during COVID-19 and that is why the Minister of finance, announced temporary tax relief in connection with COVID-19. One of the measures is that entrepreneurs can deduct an additional 100% for marketing- and promotional costs. Think of Creating...
This Holiday season comes with exciting expectations, to see how the previous efforts will pay out during this time. With people willing to explore new brands, it comes as no surprise that part of their consumer journey has seen an increase in time spent, researching online....
Tripadvisor has been analyzing travel behavior trends this year, to understand how the tourism industry recovery could take shape and how we can prepare for it. The report will explore the five potential phases of recovery: Decline - drop in demand due to restrictions Plateau -...
Why be in a rush to go 'back to business as usual' when there's an opportunity to get back to better business? Create a safe environment for your team to unleash their creative talent. How? Listen to yourself and notice when you’re shutting down creativity Be willing...
Word on the block is, that staying informed about accessibility updates is also a responsibility of marketers! Not only for developers and UX designers. Learn about design tips for social media managers. Inclusive design aims to provide the best user experience for as many people as possible thus connecting...
Last week the #creativityforall conference took place on Adobe's virtual platform. With over 350 sessions, the possibilities to learn were endless! Missed it? Good news! You can watch all the on-demand sessions for free! There's sure to be a session that will capture your interest! Don't...
Winning businesses are the ones that can be easily found online! Reasons why some brands have been increasing their SEO budgets? SEO is a low-cost alternative to paid advertising Ecommerce continues to dominate Local businesses are in the spotlight Previous SEO efforts are still making money In...
The path to digital transformation may seem overwhelming but rest assured that it's definitely worthwhile. Three actions for marketers to consider to set themselves up for future success: Let first-party data be your guide Your own data can paint a clear picture of shifting behaviors and...
We are all in the B2P—business-to-people—business right now. "Those who engage in B2P marketing, approach their business customers not as mere organizations, but as individual people with unique wants, expectations, and tastes," We have to recognize that businesses aren't actually buying what you're trying to sell, but...
Seeing a pattern in your inquiries? Can you point out the frequently asked questions? Than chatbots can really make a difference for you! Available 24/7, improved customer service, and cost-saving. Speaking of customer service, we have helped clients set up automated responses through their Facebook Messenger. This...
