Facebook is a great business tool for communicating with your audience. You can do this with either a Page, a Group, or both. So which one is best for you? Or do you need both? They each have their pros and cons and to top things...
Unless you’ve been living under a rock, you have probably heard or seen somewhere that half of all searches this year will be conducted through voice-enabled devices, like Siri or Amazon’s Alexa. But did you know that: 30% of these searches will be done without...
Thanks to the continued evolution of technology, consumer brands are getting increasingly more skilled at serving ads that encourage us to read more, click here, download now, and add to cart. Social media is one of the largest areas of growth in digital advertising - a...
When used effectively, influencer marketing can produce incredible results for brands, providing a good return on investment — some 94 percent of marketers who use influencer marketing strategies believe it is effective. But as it becomes easier to buy followers and likes, the problem of...
Nowadays, a marketer will tell you the user demographics for Facebook and Instagram aren’t the same. Despite being managed within the same ad manager interface, the reality is that these two avenues are starting to have less in common. On the surface, it’s usually a tale of...
Planning to schedule in some business meetings for the upcoming weeks, but want to keep it casual? Business doesn't have to mean ties-and-tights, 24/7 (or ever). Some businesses keep it very laid-back and even encourage more of a relaxed work atmosphere. Just think about Google's...
Do you have your favorite picks of go-to sources when it comes to catching up on Aruba news? Things were much simpler in the past, you know...
"By continuing to use our site you agree to us using cookies - click to accept", sound familiar? Why do websites request that visitors accept their cookies? Vox shares an insightful read that explains. Take a bite and check out what's the deal with websites and these...
Do you remember what Facebook profiles used to look like back in 2010? Many websites have had makeovers within the past decade, and Business Insider is sharing all of the snapshots! Get a glimpse of the evolution of these major websites, and then check out your own...
Taking a moment to reflect can reveal so much - from lessons learned, to new ways of doing things - you never know what will spark up in your mind. GeekWire shares an article where we take a look back at the past 10 years of...
