CaribMedia Newsletter – Issue 127 – February 2020

Nowadays, a marketer will tell you the user demographics for Facebook and Instagram aren’t the same. Despite being managed within the same ad manager interface, the reality is that these two avenues are starting to have less in common. On the surface, it’s usually a...

When used effectively, influencer marketing can produce incredible results for brands, providing a good return on investment — some 94 percent of marketers who use influencer marketing strategies believe it is effective. But as it becomes easier to buy followers and likes, the problem of...

Thanks to the continued evolution of technology, consumer brands are getting increasingly more skilled at serving ads that encourage us to read more, click here, download now, and add to cart. Social media is one of the largest areas of growth in digital advertising –...

Unless you’ve been living under a rock, you have probably heard or seen somewhere that half of all searches this year will be conducted through voice-enabled devices, like Siri or Amazon’s Alexa. But did you know that: 30% of these searches will be done without...