Traveling this year and beyond is all about seeking experience. Check out travel trends and predictions that will shape the way consumers experience travel; Growing Wanderlust; increase craving in the outside world. Workation; combining work and pleasure by extending their vacation experience. Escapism; looking for travel...
We have been seeing positive changes when it comes to travel demand. Consumer trends among the key U.S. travel audiences that should be taken into consideration: Local tourism on the rise Choosing destinations based on natural beauty Although Facebook is the leading social media platform to...
Google is trying to avert the cookiepocalypse for the ad tech industry. Therefore, they've been working on FLOC: A Federated Learning of Cohorts. In short, this will enable "interest-based advertising on the web" without giving too much individual information to advertisers. Read the full The Verge article here....
Apple recently launched its App Tracking Transparency feature, which allows users to control whether their data is shared for ad-targeting purposes, app by app. Tech giants were not happy when this was announced last year, but since then...
Managing a digital advertising business can seem more complicated now that users are more concerned about their privacy. Check out practical guidance you can take to succeed in the changing environment. Some Best Practices: Build direct relationships with your users Collect and manage user data responsibly Use...
We've all been there, starting an Instagram story but having to pause or getting distracted. It used to be that we had to constantly save the latest edition of the story to our camera roll, but not all the features or effects will be interactive once...
When it comes to distributing a video, there's always the step where you have to adjust t to fit the size of the platform you want to publish it to. Somehow every platform decided that they would have different sizes, that is why Kamua has created...
Video Content Marketing is undoubtedly the best format to reach a good ROI. It moves, it captures the attention therefore the most engaging. Here some tips to help you plan, produce, distribute AND promote your video. Decide what kind of video you want to make Write ...
Two tech giants, both under the scrutiny of the media questioning how they are tracking users' data. Apple's latest iOS introduced a new feature that gives its users more control over the data they share with third parties. Third parties use this data to personalize feeds and...
Facebook has been using the information of their user in order to show personalized ads. This is to show you content you care about instead of things that don't interest you. Small businesses have been using Facebook ads because of their cost-effective way of reaching potential consumers....
