As technology and advertising continue to evolve, so will your strategies. Some stats to take into consideration: 91% of respondents agree ads are more intrusive today compared to two to three years ago. Conversion rates actually increase the more users see an ad within remarketing campaigns ...
Google has taken a look back at billions of search queries from 2020, as well as consumer behaviors, surveys, and interviews, and landed on five key insights. Creating control Bargaining for balance Cultivating connection Curating the home Acting on allyship Read the full Google article here...
Digital marketing is an evergreen industry where change is the only constant. As we move into 2021, it's crucial that we, as marketers and entrepreneurs, stay on top of the latest industry developments. Here are the top digital marketing trends for 2021, with particular emphasis on...
Investing in good marketing has become more important during COVID-19 and that is why the Minister of finance, announced temporary tax relief in connection with COVID-19. One of the measures is that entrepreneurs can deduct an additional 100% for marketing- and promotional costs. Think of Creating...
This Holiday season comes with exciting expectations, to see how the previous efforts will pay out during this time. With people willing to explore new brands, it comes as no surprise that part of their consumer journey has seen an increase in time spent, researching online....
Tripadvisor has been analyzing travel behavior trends this year, to understand how the tourism industry recovery could take shape and how we can prepare for it. The report will explore the five potential phases of recovery: Decline - drop in demand due to restrictions Plateau -...
Why be in a rush to go 'back to business as usual' when there's an opportunity to get back to better business? Create a safe environment for your team to unleash their creative talent. How? Listen to yourself and notice when you’re shutting down creativity Be willing...
Word on the block is, that staying informed about accessibility updates is also a responsibility of marketers! Not only for developers and UX designers. Learn about design tips for social media managers. Inclusive design aims to provide the best user experience for as many people as possible thus connecting...
Last week the #creativityforall conference took place on Adobe's virtual platform. With over 350 sessions, the possibilities to learn were endless! Missed it? Good news! You can watch all the on-demand sessions for free! There's sure to be a session that will capture your interest! Don't...
Winning businesses are the ones that can be easily found online! Reasons why some brands have been increasing their SEO budgets? SEO is a low-cost alternative to paid advertising Ecommerce continues to dominate Local businesses are in the spotlight Previous SEO efforts are still making money In...
