As Aruba is comprised of many small businesses (and as a small business ourselves) we feel it is very important to explore and make use of any potential and effective avenues leading to successful marketing. We’ve discovered one very valuable type of marketing: content marketing....
Nowadays, social media allows you to connect with your audience in an easy and effective way. Increasing brand awareness and customer loyalty has never been easier. The only thing is; you do not want to upload posts to your social media channels just for the...
Are you a business owner who strives for the optimal outcome when running your office and achieving goals? Are you an employee struggling to keep positive thoughts regarding your workspace? According to various research studies, happiness in the office is undeniably the road to success...
As we are well aware mobile search has surpassed desktop worldwide. In order to adjust to the rise of mobile (and tablet) search it is necessary to understand how people are using these devices for finding things. In order to adjust to the rise of...
Recent updates and added features have been made to Google My Business to help make the platform work for local business owners. The new features help to convert online visitors into customers....
If you’ve recently started using an analytics tool to try to figure out your website traffic, then you know there’s a lot of information there, but not a lot of information about what to do with it. And that’s a little intimidating – numbers and...
It is evident that Instagram is growing at an incredible rate. Instagram has an enormous amount of active users and has one of the highest engagement rates in social media. Familiarize yourself with the advantages and customs of the platform....
Facebook is now using its online-to-offline ad measurement tools for offline-to-online ad targeting. Advertisers are now able to publish target ads directed towards people who have visited their physical store and more!...
Did you know about 2.5 billion users across the globe are scrolling through Facebook posts and Instagram pictures on a daily basis? Two out of three marketers saw an increase in leads, traffic and sales by spending a couple of hours a week on social...
After companies send out an email blast to customers and clients their focus is mainly on the email platform and the outcome, the numbers. Less focus is put on the actual experience of the email that the recipient undergoes....
