It's important to generate a consistent source of website traffic and if you've worked hard to reach the top spot on Google, you have to defend your position to stay there. Columnist Daniel Faggella talks about how you can sustain the keywords for which you’ve...
Mobile friendly websites are becoming more and more important nowadays. Google has recently launched a mobile friendly testing tool which focuses on actionable steps one has to take your you find out if your site is mobile friendly or not. This Google tool still has...
Compared to many social media channels, Instagram has been known to be non interactive with sales. This has made it very difficult for businesses to measure sales from their Instagram promotion. Thankfully, this has changed a little with the introduction of Instagram ads. Check out...
Converting social media traffic into loyal and paying clients can be achieved if you are using the right strategy. In order to achieve this, people have to be interested in what you have to offer so that you can meet their needs. Follow this guide...
The millennial market is probably the toughest market to reach for many established business. Yet by understanding the market and its audience it is possible to attract the younger crowd to your brand. Use these three marketing tips and make your brand visible to this...
Reaching an audience through organic search can be quite difficult. Statistics show that most web users tend to click on the first four results on search engines. To achieve this type of status it is important to plan in advance for the traffic you want...
Each day on average 100 million hours of video are watched on Facebook and it is estimated that mobile video will account for 75% of total mobile data traffic by 2020. Facebook now shares their insights on how advertisers can succeed with video in the...
Mobile internet usage has been increasing year over year, meaning that if you are not optimizing your website and content, you are likely not getting the most out of your traffic and might even be reducing chances of increasing it. Google has made it clear...
Unless your content is carefully planned based on a deep and intimate understanding of your target audience’s needs, your SEO initiatives will likely fail or underperform. Keyword research and analysis is one of the most critical elements of your content preparation, planning and production. This...
We’ve exited the era of search engine optimization, and have entered the new age of search experience optimization. Search engines have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. So, how should websites be optimized for the search engines...
