The innovation doesn't stop! The real magic comes when powerful technology fuels creative — inspiring action and delivering results. Let's unveil some of Google's products and innovation that will enhance your advertising in the second half of 2022 and beyond. Google brought together some of our...
These are short custom-crafted pieces with practical tips and tricks and latest innovative news snippets. * How to use AirDrop on Apple’s iPhone and iPad * Updates in Apps: Elon bought Twitter, WhatsApp adds Communities, Spotify goes...
Why Universal Analytics Is Updating To Google Analytics 4 (GA4) Many marketers have built business processes around Universal Analytics and want to know why this change is happening. “GA4 isn’t so much an update, but an entirely new way of doing analytics – set up to scale...
New Google Search trends in 2022 show people filled with heightened emotions as we navigate our ever-changing world. Google's analysis of thousands of high-growth searches from the start of the year provide a better understanding of this duality of emotions. It shines a light on both...
To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. If you don’t find the right hashtags for Reels, this grand opus may never reach...
In the life of a working mum or dad, flexibility is key. And in the life of a sometimes-work-from-home working mom, technology is the reason I can be flexible. Sometimes my kid gets sick, or I need a plumber to come fix the toilet. I’m...
Can SEO be done the right way? Can optimizing a website be done with high-quality, trustworthy work that won’t fail in the next algorithm update? Yes, you can become the great answer to a question and stay that way and become what Google is looking for...
What is social commerce? Social commerce falls under the larger ecommerce umbrella, and refers to when a consumer’s shopping experience occurs directly on a social media platform. It can also include clicking links on a social network that lead to a retailer’s product page with an...
Social Media Today LLC, recently sought the insight of their audience to get some direct feedback about which LinkedIn ad option is delivering the best results for businesses, via a poll on LinkedIn. As you can see here, of 410 responses to the poll, 42%...
Social media has been a transformative force in the world of marketing and advertising. While it offers brands innumerable ways to reach consumers, the smartest marketers keep a close watch on new trends popping up on various social platforms so that they can figure out...
