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An Advertiser Playbook For The Rise Of Streaming

28 Jul 2021 An Advertiser Playbook For The Rise Of Streaming

What should advertisers know when it comes to TV and streaming trends?

  • Consider ad-supported streaming services
  • Simplify cross-platform video sharing
  • Meet people’s real-world expectations more quickly and holistically

Most people have spent 2020 with a remote in one hand and a mobile device in the other, so why not meet/reach them during their screen?

Read the full iab. article here

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