Playbook for Navigating Today’s Privacy Environment

29 Apr 2021 Playbook for Navigating Today’s Privacy Environment

Managing a digital advertising business can seem more complicated now that users are more concerned about their privacy.

Check out practical guidance you can take to succeed in the changing environment.

Some Best Practices:

1. Build direct relationships with your users
2. Collect and manage user data responsibly
3. Use your data to segment your audience and monetize effectively
4. Consolidate and secure your data in the cloud

Read the full Think with Google article here.