27 May 2021 The Consumer Journey Reshaped
COVID changed the consumer journey, but what’s likely to stick?
According to Google’s research among the travel, retail, and finance industry, the focus should remain on offering a frictionless shopping experience.
- Structure your team and budget to be omnichannel
- Pay attention to pain points
- Invest in your own website or app
Read the full Think with Google article here.
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