Two tech giants, both under the scrutiny of the media questioning how they are tracking users' data. Apple's latest iOS introduced a new feature that gives its users more control over the data they share with third parties. Third parties use this data to personalize feeds and...
Facebook has been using the information of their user in order to show personalized ads. This is to show you content you care about instead of things that don't interest you. Small businesses have been using Facebook ads because of their cost-effective way of reaching potential consumers....
As technology and advertising continue to evolve, so will your strategies. Some stats to take into consideration: 91% of respondents agree ads are more intrusive today compared to two to three years ago. Conversion rates actually increase the more users see an ad within remarketing campaigns ...
