Google is trying to avert the cookiepocalypse for the ad tech industry. Therefore, they've been working on FLOC: A Federated Learning of Cohorts. In short, this will enable "interest-based advertising on the web" without giving too much individual information to advertisers. Read the full The Verge article here....
Apple recently launched its App Tracking Transparency feature, which allows users to control whether their data is shared for ad-targeting purposes, app by app. Tech giants were not happy when this was announced last year, but since then...
Managing a digital advertising business can seem more complicated now that users are more concerned about their privacy. Check out practical guidance you can take to succeed in the changing environment. Some Best Practices: Build direct relationships with your users Collect and manage user data responsibly Use...
